Direct mail is the zig when everyone is zagging. Which in marketing is often a good thing the "easy" marketing techniques become saturated and the target markets grow numb to their messages. Direct mail is different; its hard or at least harder than many digital avenues. This is what makes it so powerful especially when supplementing digital efforts in an omni-channel approach.
Why it works
Direct mail is hyper targeted and personal
Direct mail is more meaningful because it takes more effort
Direct Mail stands out from noisy digital space
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