ABM + Intent Data a Powerful Couple
Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on personalized, targeted campaigns to engage and...
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What is B2B Intent Data? And Why Is It So Powerful?
Business-to-business (B2B) intent data refers to information about a company's potential interest in purchasing a product or service....
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Why Pay Per Click (PPC) Isn't For Every Business.
PPC advertising, or pay-per-click advertising, is a popular marketing strategy that involves placing ads on search engine results pages...
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The Benefits of Using A Pay Per Lead (PPL) Agency
Pay per lead (PPL) agency pricing is a business model in which a company charges clients based on the number of leads that are generated...
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What is Account Based Marketing (ABM) ?
Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on specific target accounts and tailors marketing...
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Why CAN-SPAM compliance Is So Important
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients...
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B2B Lead Generation Tactics For 2023
B2B lead generation is the process of identifying and contacting potential customers who are interested in purchasing a company's...
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Effective Cold Calling Basics
Cold calling can be an effective way to generate new business and connect with potential customers. Although it may be intimidating at...
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Effective Cold Email Basics
Cold emailing, or sending unsolicited emails to potential clients or customers, can be a highly effective way to generate leads for your...
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